Let’s settle this once and for all.
If you’ve ever asked, “Should I be doing SEO… or Google Ads… or both?!” — you’re not alone. I get this question all the time from small business owners trying to figure out where to spend their precious time (and money).
So here’s the honest truth (and you’re not going to like this): it depends.
Yep. Super helpful, right?
But seriously — both have their place. Let’s break it down in plain English.
SEO (Search Engine Optimisation)
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Takes time (think months, not days)
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Builds long-term traffic
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Great for brand credibility
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Amazing if you want to rank locally and show up when people Google stuff like “builder near me” or “Kapiti hairdresser.”
But it’s not magic. You need a solid website and a plan. If you don’t have that — I’ve got you. Download my free SEO Starter Guide here:
https://lucyambrose.com/free-seo-starter-guide-free-download-to-diy-learn-seo
Google Ads
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Quick wins — traffic in hours, not months
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You control your budget
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Great if you’re launching something new or want leads right now
But — it needs to be done right. Otherwise, you’ll burn money faster than your morning coffee disappears.
So, which one should YOU choose?
Just starting out and need leads fast? → Google Ads
Want long-term growth and visibility? → SEO
Want to dominate your market and grow like a boss? → Both, baby.
If you’re not sure what’s right for your business, let’s chat. Or grab my free guide to get started with SEO today:
https://lucyambrose.com/free-seo-starter-guide-free-download-to-diy-learn-seo
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