Many businesses have their websites managed by a professional team (like ours!), ensuring that all on-page and technical SEO elements are taken care of. But did you know there are still plenty of ways you can enhance your SEO even if you don’t handle your website directly? Here’s how you can contribute to your search rankings and online presence.
1. Google Business Profile Optimization
If you have a local business, your Google Business Profile (GBP) is one of the most powerful SEO tools available. You can:
- Keep your business name, address, and phone number (NAP) consistent.
- Add updated services, business descriptions, and attributes.
- Post regular updates, offers, or events.
- Upload high-quality photos and videos.
- Encourage and respond to customer reviews.
2. Leverage Social Media
Social media doesn’t directly impact SEO rankings, but it increases visibility and drives traffic. To maximize its SEO benefits:
- Share blog posts and relevant content linking back to your website.
- Use keywords naturally in captions and profiles.
- Engage with your audience and encourage shares.
3. Build Quality Backlinks
Even if your website is professionally managed, you can still improve off-page SEO by getting links from credible sources:
- Guest blog on industry-relevant websites.
- Get listed in online directories (Chamber of Commerce, Yelp, etc.).
- Partner with local businesses for cross-promotion.
- Encourage suppliers, partners, or satisfied clients to link to your website.
4. Encourage Online Reviews
Customer reviews help with local SEO and credibility. Besides Google, encourage reviews on:
- Yelp
- Trustpilot
- Industry-specific platforms
5. Optimize for Brand Mentions
Google values brand mentions, even if they don’t include a backlink. You can:
- Get people talking about your business on social media.
- Be featured in online articles, interviews, or podcasts.
- Monitor brand mentions using tools like Google Alerts.
6. Create Content on External Platforms
If your website is managed externally, consider using other platforms to publish content and boost your SEO:
- LinkedIn Articles to establish authority.
- Medium or Substack to share industry insights.
- YouTube for video content with SEO-friendly titles and descriptions.
7. Use PR and Media Outreach
Being featured in news articles, podcasts, or expert roundups builds credibility and SEO value. Consider:
- Pitching stories to journalists.
- Signing up for services like HARO (Help a Reporter Out) to respond to media requests.
8. Optimize Local Citations
Ensure your business is listed on platforms like:
- Google Business Profile
- Apple Maps
- Bing Places
- Industry directories
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