Hey friend! I’m Lucy!

I’ve been in marketing for over fifteen years. My first business was a tap-dancing school I started and ran while still studying for my Bachelor of Commerce in Marketing. Since then, I’ve started, grown and sold several highly successful businesses: a web design company, an edible gifts business and a digital marketing company. In between businesses, I spent time at Statistics NZ running Google Analytics trainings and at the Department of Education compiling data analytics (yes, I am a total data nerd!).

Each one of my business ventures has been extremely successful because of the power of marketing. My edible gifts business, which saw me baking cupcakes, cakes and other treats to order at home, grew so fast that within six months, we weren’t able to keep up with demand. I franchised that business and eventually sold it, and it is still running today!

Over the past three years I worked in a digital marketing company that I started with a friend; in that time, I built over seventy websites and helped over sixty companies land on the first page of Google search results.

In 2021 I realised that what I would really like to do is to empower other people to do their own digital marketing, so I once again struck out on my own, this time as a digital marketing coach!

So that’s me. I’m a data nerd, a builder of multiple highly successful businesses, a mum, a baker, a bubbly extrovert who just loves to see others succeed, and I’m really, really good at digital marketing. I would absolutely love to work with you and teach you what you need to know to grow your business so you can go and grow your own super successful business.


Get to know me



Literally anything sweet! I am a huge chocoholic and have the biggest sweet tooth! Also carbs mmmm pasta, potatoes & bread! 



I’d probably be a psychologist. Psychology, and in particular child development psychology and consumer behaviour psychology really interest me.



I have always loved music since I was young . My favorite songs are the old school boy band songs from the 90’s and 00’s!



My family! My husband, and my 2 children are absolutely everything to me. Plus, I can’t forget about my team!

Why I choose to operate under my name.


I’m often asked why I chose to trade under my own name.

The thing is, I’m proud of my name. I’ve worked hard for it; my reputation as a marketing expert took many years to build.

I’m very good at what I do. I’ve been doing it for over fifteen years, it’s my superpower. I want to stand up and own what I do, I don’t want to hide behind a big brand or name.

When you work with me, it’s my name I’m putting on the line; I back myself 110% and am staking my reputation on the quality of results I deliver. I’m the person you talk to, the one who takes responsibility for the outcome of our work together.

Whether you sought me out because I’ve done work for you in the past or came to me based on a recommendation, you chose me because you trusted me to deliver results, so it’s only right that the results you get are delivered with my name attached to them.

I’m also at a point in my life where I want to be authentically me. Open and honest, my quirky, bubbly, data nerd self. I bring all of my knowledge and all of myself to the table, and I’m proud of every part.

So here I am.

I’m Lucy Ambrose; the buck stops with me.


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